helvetica
This article is about the typeface Helvetica. [1]
Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. [2]
There’s the classic traditionalist like Times New Roman, or the playful sort, such as Comic Sans, and then there’s Helvetica, ubiquitous and reliable. [3]
Helvetica, the omnipresent and modern font inspires both passionate devotion and fanatical dislike. [4]
Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market. [...] The font was developed when printer ROM space was very scarce, so it was created by mathematically squashing Helvetica by 18% (to 82% of the original width), resulting in distorted letterforms and thin vertical strokes next to thicker horizontals. [...] Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann. [1]
Over its 50-year lifespan, we observe the proliferation of this particular typeface as part of the larger coversation about the way a type can affect our lives. [...] Typeface designer Jonathan Hoefler, one of the many interviewees for this film, compares Helvetica, the font, in the film’s introduction to off-white paint. [4]
Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’ Normal Grotesk. [5]
Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’ Normal Grotesk. [1]
In 1960, the typeface’s name was changed by Haas’ German parent company Stempel to Helvetica (derived from Confoederatio Helvetica, the Latin name for Switzerland) in order to make it more marketable internationally. [5]
Director Gary Hustwit opens our eyes to the visual culture of typography in much the same way as Andy Warhol once freed us from the tyranny of advertising, by inviting reflection upon that which is intended as a subliminal encounter. [...] Login to Facebook to rate this movie and see your friends’ ratings! [4]
Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of M?nchenstein, Switzerland. [1]
Sources:
[1] Helvetica - Wikipedia, the free encyclopedia
[2] Helvetica (film) - Wikipedia, the free encyclopedia
[3] Independent Lens . HELVETICA | PBS
[4] Helvetica Movie Reviews, Pictures - Rotten Tomatoes
[5] Helvetica: Information from Answers.com