driven media car advertising
Professional drivers and paid students have been used to drive cars with promotional livery, but the company behind the venture, Melbourne-based Advelocity, is trying a different model that gives people a new car to drive for a couple of years or longer. [...] A new advertising concept gaining mileage in the US, Europe and Britain is about to hit Melbourne streets: cars wrapped in advertising and driven by mum and dad motorists. [1]
The Crystal Pepsi ad became the first rolling advertising in this form. [2]
New York, Nov 10 (THAINDIAN NEWS) Free Car Media has come out with an interesting idea and it asks people to drive cars that have large advertisements emblazoned on them, and then it pays them for the same. [3]
Free Car Media offers drivers use of a specific car wrapped in an advertiser’s materials. [2]
Free Car Media says on its home page that drivers could get free cars by getting paid up to $900 per month to have an advertisement affixed to their car. [4]
If you’re a person who spends a lot of time in the car, then you should know that a company called Free Car Media exists and it offers you money for driving your car in busy areas. [5]
And these drivers even have to agree to be present at certain promotional events as part of the deal. [2]
Free Car Media as well as Driven might be a scam, but it seems like there are lots of people who would like to become a Brand Driver and who can make more than 1,000 miles / month with their car. [5]
Ultimately, it’s their advertising client (the sponsor) that decides which kind of vehicle - new or used - that ends up with the product’s wrap. [...] Free Car Media has more than 30 wrapped cars on the road and a waiting list of 100,000 people. [2]
He imagined companies offsetting the cost of their vehicle fleets by selling ad space. [1]
We don’t know if this is a scam, but there is another company called Driven Media which says that you can raise as much as $350 to wrap your car in a lots of ads and you only have to drive the car around your city so that you can get as much exposure as possible. [5]
Costs will vary, depending on the type of vehicle and the frequency a car needs to be re-wrapped, a process that only takes a few hours. [1]
Matsav says that, ‘The companies usually select drivers who live in desirable locations such as high-traffic, urban areas. [3]
Sources:
[1] Fancy a free car? Drive away, no more to pay - Creative …
[2] That’s a Wrap
[3] Free car media - get paid to drive your car
[4] Free Car Media Offers You Free Car by showing Car …
[5] Free Car Media and Driven Media Pays You For Driving Your Car …