x games
The event is held annually, with the Winter X Games being held in January or February and the Summer X Games in August. [1]
The X Games is an annual event with a focus on extreme action sports. [...] Concurrent with competition is the “X Fest” sports and music festival, which offers live music, athlete autograph sessions and interactive elements. [...] And since 2002 the Winter X Games have been held at Buttermilk Mountain in Aspen, Colorado, and according to ESPN they will continue to be held there through 2010. [2]
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The X Games consist of extreme action sports competitions. [1]
But just two years later, a record attendance of 83,500 people attended the Winter X Games’ east coast debut. [...] The most memorable incident of the 2002 Games was when the entire 2002 U.S. Olympic Freestyle Snowboarding Team showed up to compete in the Winter X Snowboard SuperPipe event, just weeks prior to the Salt Lake City Olympics. [...] The Snowskate Park posts a schedule so that fans can enter the park in order to ‘play’ around or show off their skills. [...] Viewership across the three networks that carried coverage of the event - ABC Sports, ESPN and ESPN2 ‘ exceeded last year’s household average by 30% according to Nielsen Media Research. [...] The X Games has a successful program, X Games Environmentality (XGE),that focuses on reducing waste through recycling and compositing greenhouse gas emissions through the use of alternative fuels. [...] From May 16 up until May 18, 2003, the X Games held a special event called the Global Championships, where 6 continents competed in 11 disciplines. [...] In 1998 the attendance dropped to about 25,000 people with the Games’ move to Crested Butte, but new sports were introduced including free skiing, SnoCross, and SkiBoarding. [...] The Winter X Games are the leading winter action sports competition and tour in the whole world, and the Games’ growth is well documented by EXPN (2008). [...]… their marketing ideas add to that because of the number of fans who attend the actual events. [2]
Sources:
[1] X Games - Mahalo
[2] X Games - Wikipedia
[3] X Games 14 videos - ESPN Video