reebok hockey winter classic
Reebok is mounting a watch-and-win promotion during NBC’s telecast of the NHL’s Winter Classic on New Year’s Day, when the Stanley Cup champion Detroit Red Wings play the Chicago Blackhawks outdoors at Wrigley Field. [1]
& NEW YORK–(BUSINESS WIRE)–In celebration of one of the National Hockey League’s most anticipated events ‘ the NHL Winter Classic’ 2009 ‘ Reebok is offering fans an unprecedented experience through ‘NHL Winter Classic Reebok Lost Logo Challenge,’ a unique contest for both U.S. television viewers and in-stadium attendees that challenges fans to find the NHL player who is missing the Reebok logo from his jersey. [2]
The “Lost Logo Challenge” asks TV viewers and the 40,000 expected at the game to find the lone NHL player without a Reebok logo on his jersey. [...] SportsBusiness Journal - Sports Business Resources - your sports business news and information source.Learn more. [1]
Watch closely, because one player will take the ice sporting a jersey without the Reebok logo. [3]
On New Year’s Day, 2009, Reebok will give each of the more than 40,000 fans who attend the NHL Winter Classic game between the Detroit Red Wings and Chicago Blackhawks at Wrigley Field a pair of binoculars to find the NHL player on the ice without a Reebok logo. [4]
On New Year’s Day, 2009, Reebok will give each of the more than 40,000 fans who attend the NHL Winter Classic game between the Detroit Red Wings and Chicago Blackhawks at Wrigley Field a pair of binoculars to find the NHL player on the ice without a Reebok logo. [2]
Reebok Chicago Blackhawks 2009 Winter Classic Premier Jersey Celebrate the Winter Classic and show off your Blackhawks pride in this Chicago Blackhawks 2009 Winter Classic Premier Jersey from Reebok. [5]
NHL officials are mum on additional marketing activation for the game. [1]
Viewers at home will be able to participate in the contest by logging onto Reebokhockey.com and filling out the entry form. [2]
The Old English “D” served as the hockey team’s very first logo and is widely recognized as a symbol of the city and it’s sports teams. [3]
Each winner will receive a hockey trip of a lifetime - a Stanley Cup trip for four, that includes airfare, hotel accommodations, ground transportation, and tickets to a Stanley Cup Final Game. [4]
It’s no coincidence that Reebok wants to draw attention to the jerseys, as both teams will debut retro uniforms from Reebok at the game. [1]
Fans in the stands and those watching on television will have a chance to win. [2]
Reebok NHL 2009 Winter Classic Detroit Red Wings Offical Center Ice Player Cap Gear up for the Winter Classic and look great in this NHL 2009 Winter Classic Detroit Red Wings Offical Center Ice Player Cap from Reebok. [5]
Sources:
[1] Reebok finds lost’ promo for Winter Classic
[2] Reebok and The NHL Challenge Hockey Fans to Find the Lost Logo at NHL …
[3] Reebok Hockey ” 2009 NHL Winter Classic‘ Lost Logo Challenge
[4] NHL.com - News: Reebok and the NHL challenge hockey fans to find the …
[5] Reebok Winter Classic - NexTag.com