gatorade commercial
I must admit, when I saw the new Dwyane Wade Gatorade commercial that debuted last week, I wasn’t really a big fan. [1]
Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. [2]
I’m pretty sure after a full day of hearing out plenty of people on this issue that the majority of America doesn’t think that Gatorade’s new commercial for its Gatorade A.M. is racist. [1]
Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada were the medical researchers at the University of Florida who created Gatorade in 1965. [...] Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. [...] Gatorade is the official sports drink of the National Football League, Major League Baseball, National Basketball Association, Women’s National Basketball Association, USA Basketball, National Hockey League, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, and many other pro and collegiate organizations, providing supplies of the drinks to the teams in all flavors available. [2]
How the true athletes were using their product and how the science proved that their product was better. [...] Gatorade inventor Dr. Robert Cade was one of nine honored at halftime of University of Florida’s Spring Game on Saturday. [...] Well, now Accelerade is being given its biggest push ever because Cadbury Schweppes bought it last year and Brandweek is reporting that the company is preparing to spend an astounding $50 million in Accelerade advertising. [1]
In the late 1970s, Stokley-Van Camp (owner of Gatorade prior to 1983) negotiated a long-term licensing deal with Swell and Vicks to market “Gator Gum.” [2]
I was always told that the folks at Gatorade were a little shy at changing up the logo and now I know why. [...] Cade is the only non-athlete in the group to be inducted into the University of Florida Athletics Hall of Fame. [...] Accelerade is going to hit the protein point home, something that Gatorade doesn’t have, but critics of Accelerade say that protein doesn’t enable the product to taste as good as Gatorade and Gatorade has always contended that the benefits of during workout protein ingestion are inconclusive. [1]
The Gators football coach, Ray Graves, was frustrated with the performance of his players during the hot summer football practices, and asked the team doctor, one of Cade’s associates, for his insight. [2]
From what I understand, Gatorade was rarely sold at the former PepsiCo restaurant chains — including Taco Bell and KFC — because the folks at Gatorade always believed that they should push the product only for an athletic occasion instaed of a casual drinking occassion. [1]
Sources:
[1] Darren Rovell’s Gatorade blog
[2] Gatorade - Wikipedia, the free encyclopedia